Safeway FRP
The Low-down
From a list of potential clients, my team and I chose Safeway, and approached this experience design project through the lens of food waste.
Our Design Solution
By looking at the existing infrastructure, and determining user needs through conversations with our potential users, we developed the Food Repurposing Platform. This platform aims to turn the food waste produced by Safeway everyday into monetary value for the grocer. This platform connects local businesses and organizations with Safeway, providing them with a comprehensive view of unpurchased yet edible produce Safeway has available at the end of each day.
Exercise in Experience Design
(the extremely abbreviated version & what I learned from watching my peers, and interjecting here and there where I could)
Touchpoints
We visited local Safeway branches to try and gauge how we can design into their system to make a feasibly sustainable platform that they could easily incorporate. We also focussed our efforts on thinking who potential users could be on the receiving end of this service. This resulted in visiting food banks and food stores to gain a deeper understanding of their needs in terms of logistics of food orders, and what their demand might be for such a platform. These visits informed our touchpoints, which allowed us to key in on key interactions to make the experience more friendly for both Safeway and the businesses & organizations.
User Flow
Taking insights we learned from our research, we began developing the platform to bridge Safeway and the businesses/organizations. We defined the key moments where we felt we could deliver the most value during the visitors' stay on the platform (we wanted to minimize the time they spent on the platform as well and let it become just a small, integrated step in their daily operations). In the screens above, six preliminary wireframes from the first week are shown, and the bottom six are full mockups from the third week of the project.
Animating
One of my roles besides the primary video guy was animating different ideas and showing how logistically it would work on the screen. This helped the team land on how we wanted to visually approach navigation through the use of layering.
Conversations
As mentioned previously, we took the time to visit some of whom we felt could be potential users of our platform. As 'the video guy' was my primary designation during this project, I shot and edited this piece, and we felt that it really highlighted both the need, and potential for such a platform.


Teammates
Armina Foroughi, Charlie Chao, Daria Ershova, Edwy Woo, & Frances Breden